As the festive season gets underway, consumers are increasingly pondering how green, fair or sustainable their food is really is. Now help is at hand as a new ethical food project has teamed up with Booths to run a series of special events at Booths Kendal. The ‘Map Your Meal’ project raises awareness of food sustainability and encourages ethical shopping through its special new mobile app. The app tells shoppers how food and drink products score in terms of greenness and fairness. Shoppers simply scan a product’s barcode to find out in an instant how it impacts on people and the planet.
Following a successful launch of the app this summer in the Elephant Yard, Kendal, Map Your Meal is back in the run up to Christmas with a series of special events in Booths Kendal.
‘Map Your Meal’ is a three year project running in 5 different countries, hosted in the UK by Cumbria Development Educating Centre (CDEC). CDEC Project Officer Gabi Badoti said ‘We are very positive about the impact Map Your Meal is making, helping people think quickly and easily about the origins and fairness of their food. We hope people will come along to Booths Kendal to try the new app for themselves and find out more.’
The Map Your Meal app testing events at Booths Kendal are linked to international celebration days, and take place in store the 5th & 6th December for Lost Species and World Soil Day respectively.
Booths Manager Mark Langstaff said: “Booths shoppers are often passionate and interested to find out where their food comes from, and Booths has a long history of sourcing locally from farmers and growers in our region, so the Map Your Meal app fits perfectly for us. We hope to see lots of customers trying out the app on December 5th and 6th instore.”