Family-owned, Northern food and drink retailer Booths has celebrated their best ever Christmas sales. The pivotal Christmas week saw sales topping £10 million, a record in Booths’ 169 year history. During the festive three week trading period total sales were up +1.8% and LFL sales were up +2.6%.
CEO Chris Dee said, “Customers have always sought out the finest quality food and drink at Christmas and this year is no exception. Booths’ reputation for finding specialist products made by local and artisan suppliers means we come into our own in the festive period.”
Strong sales uplift of key festive ranges included Champagne sales up +28%, port +12%, craft ales +29%, artisan gin +30%, salmon +126%, and Christmas desserts +8%.
Booths’ Great Northern Christmas Book, again proved a great success, leading to home delivery and click and collect sales increasing by 6.9%.
CEO Chris Dee said, “We have been delivering Christmas to our customers for over a century – whether by grocer’s bicycle in 1847 or by courier today, our customers have always valued the extra special service Booths provides at this time of year. It is heart-warming to see customers up and down the country discovering that they too can experience a Great Northern Christmas wherever they live.”
Customers trusted Booths to help curate their festive celebrations with a sell-out new line, “The Great Christmas Dinner,” which featured everything you need to get lunch for eight on the table, with minimum fuss for £100. Sales of ready-made luxury gravy and sauces were up 73%, and sales of prepared vegetables were up 26%.
Sales of products specially selected by Booths performed particularly well. Corks were popping as Booths customers made Prosecco the best-selling line in Christmas week. A record one million mince pies were sold from the best artisan bakers in the north, including Bells of Lazonby who have been baking for Booths since 1985. Sales of Goosnargh poultry, exclusive to Booths, from family farmers Johnson & Swarbrick grew by 79%, a record year for the supplier.
CEO Chris Dee said, “The meals we share with our families and friends at Christmas are important and our colleagues take great pride in sourcing and selling the very best food and drink from people who care about how it’s made, grown and reared. People trust Booths to deliver great service and exceptional food. They expect the best from Booths, and we delivered just that; a Great Northern Christmas.”