New website and leaflet series gives Kendal a promotional boost

New website and leaflet series gives Kendal a promotional boost

KendalA new website and leaflet series to promote Kendal was unveiled today (Thursday 16th February).

Visit-kendal.co.uk is a new destination website for the town and aims to promote Kendal’s distinctive offer to visitors and local people.  It provides a ‘one-stop-shop’ for information about the town, including its retail, arts, culture and leisure offer, events and festivals and history and heritage.

It also provides practical information to help visitors plan their visit to the town, including information about travel, transport and loos.

The website was led by Kendal Futures in partnership with the project’s funders Kendal Town Council, Kendal Business Improvement District and South Lakeland District Council.  Visit-kendal.co.uk was designed and developed by Cactus Creative who are based at The Factory.

The website links to the new visitor leaflet series launched by Kendal Town Council at the same event.  Three new leaflets were launched today:

  • ‘Kendal – Welcome to our town’ offers inspiration for visiting this exciting town
  • ‘Kendal – Culture guide’ provides information on the town’s arts, festivals and taste sensations
  • ‘Kendal – Walking trails’ maps out how to experience the best of Kendal on foot

The leaflets and website use the Kendal branding which was developed by Kendal Futures and partners last year.  They are fun, vibrant and welcoming in tone and aim to establish a true sense of Kendal which will inspire more people to visit, dwell and spend time and money in the town.  The leaflets are also available to download from visit-kendal.co.uk.

A social media wall on the website will collate the Instagram, YouTube and Twitter posts of local people who are urged to use #kendal or #visitkendal to see their posts featured.  A business directory will enable website visitors to search for Kendal’s shops, cafes, restaurants and accommodation providers as well as events and festivals.

The launch took place in Kendal Town Hall and was attended by partners and stakeholders from across the town who it is hoped will benefit from the website and leaflets in future.

Martyn Nicholson, Chairman of Kendal Futures, said “We were delighted to lead this exciting partnership project to develop visit-kendal.co.uk.  The new Kendal website helps us promote the town in a more unified and positive way. We hope it will increase the appeal of the town to visitors, businesses and local people and ultimately benefit our wider economy.”

The Mayor, Stephen Coleman said, “Kendal Town Council have funded and championed Kendal’s new promotional drive because we believe Kendal has so much to offer both residents and visitors. We wanted to show case our many award winning cultural attractions, fantastic businesses and beautiful green spaces all of which now benefit from an increased presence both online and in leaflet format throughout Cumbria and beyond.”