Ahead of UNESCO’s decision on the Lake District’s bid for World Heritage Status this summer, three leading attractions will be launching a new ‘Lakeland Heritage’ group package at next week’s British Travel and Tourism Show (22-23 March 2017).
Windermere Lake Cruises, Lakeland Arts and the Lakeland Motor Museum are hoping to capitalise on the £1.4billion spent nationally by visitors on organised coach tours every year by bringing together a quintessentially Lake District blend of culture, heritage and nostalgia.
The Lakeland heritage’ package is mainly aimed at culture vultures, schools, and specialist groups like the Women’s Institute. It will combine a cruise on one of Windermere’s three historic ‘steamers’, as well as the splendour of Blackwell, The Arts & Crafts House. Visitors will also see a more unexpected side of the Lakeland Motor Museum, as they find out more about the Leven Valley’s role as a cradle of the Industrial Revolution.
The British Travel and Tourism Show is being held at Birmingham’s NEC and brings together hotels, attractions and destinations with tour operators from across Britain and Ireland.
Windermere Lake Cruises’ Sales & Marketing Manager Jennifer Cormack will be there to help fly the flag for the Lake District and Cumbria. She says, “Group travel is a vital part of our tourism economy, so this major event is the perfect opportunity to launch our new ‘Lakeland heritage’ package and to help show the rest of the country why the Lake District is such a strong contender to be awarded World Heritage Status this summer. We know that historic and cultural breaks have an enduring appeal, so we want to keep finding new ways to inspire visitors and underline why we have the ultimate cultural landscape.”
Chief Operating Officer at Lakeland Arts, Liz Moss, adds, “Our combined day out gives visitors a sense of why the Lake District deserves World Heritage recognition – the design and splendour of Blackwell is inspired by the views and landscape that surround it, beautifully nestled above Lake Windermere.”
The ‘Lakeland heritage’ package starts from £15.85 per adult, including entry to both Blackwell and the Lakeland Motor Museum and a 40 minute one-way trip on Windermere Lake Cruises. (Or £17.75 to upgrade to a two-way cruise. Selected routes are flexible).