[S]hoppers and regular visitors to Kendal’s town centre are being invited to take part in an interesting new consumer behaviour study using Smartphone technology.
Kendal BID and Kendal Futures are working with GeoTask to conduct the study which tracks the behaviour patterns of local people as they walk around Kendal, visiting shops, cafes, offices and attractions.
Anyone can join Kendal’s panel by downloading the free GeoTask App via the Android Google Play Store or iPhone App store or by visiting www.geotask.co.uk.
This ground breaking research will help the town to better understand how people move around Kendal, how often they visit and how long they stay. The App records the phone movements of the user through GPS location data and proximity beacons which have been placed at key locations around the town. The App runs unobtrusively in the background and the location data from that phone is anonymised will be combined with data from hundreds of other devices to provide valuable insights into how people behave in Kendal.
Daniel Morley, Chair of the Kendal BID Board, said: “This type of data will be increasingly important in future and will help Kendal compete successfully with other towns. The study will help us understand the motivations of our customers as they move around the town and what influences their behaviour. I urge local people to download the App and help us collect this valuable and interesting information.”
In return for joining the panel, participants will gain reward points with bonus points available for taking part in short surveys. The reward points can be exchanged for PayPal cash vouchers, or they can be donated to a national or local charity of your choice. There is also the opportunity to win additional cash prizes including gift cards in regular prize draws or for completing surveys.
Any data provided through the study will be in an aggregated and anonymous form so individual users can’t be identified. Participants can opt out at any time by simply uninstalling the App and they will not receive any marketing from any other companies.
For more information about the study or to download the App to take part, visit the Geotask website www.geotask.co.uk