[A]s their squad continues to grow, the Penrith AFC Angels under 8 girls football team have cracked a deal with the Lakes Free Range Egg Company (The Lakes) to sponsor the clubs new football kit. Their pink ‘Laid With Love’ brand now appears on the girls shirts.
Penrith AFC Angels have seen numbers swelling during the last season – a trend that is happening across the UK. According to the Football Association, women’s football is now the fourth largest participation sport in the UK, with women’s football replacing netball as the most popular female sport.
Keen to encourage local children to get active and enjoy sport, ‘The Lakes’ were happy to sponsor the Under 8 Angels team using their ‘Laid With Love’ brand. Company Secretary Helen Brass said “We’re not surprised that more girls want to play football; the success of the English Lionesses coming third at the World Cup last year has been a real catalyst.
“We were more than happy to keep up the encouragement – especially when a number of the squad are either from Stainton or attend school here. The new strip features Henrietta who is our Laid With Love mascot and the girls look fantastic running down the pitch during training and tournaments.
“As well as providing kit for the team, we’re also keen to give them support with information on healthy eating. We’ve given them all a pack of Laid With Love eggs and a couple of recipe booklets produced by the British Egg Industry Council. #eggcentric is packed with ideas to include eggs as part of a main meal, and the ‘Eggs For Action’ booklet originally produced for the London 2012 Olympic Games, is packed with lots of healthy recipes and practical advice for exercise. We hope Mums will help them get cooking at the weekend.”
The Penrith AFC Angels squad has expanded to almost thirty girls. At training nights the club welcomes children aged from four upwards and they can often field two teams of under eights. The girls are all growing up so the club is already ‘developing talent’ for their under 9 squad too.
Kelly Pearson, Coach for Penrith AFC Angels said “It’s a real boost for the team to have the Lakes Free Range Egg Company as our under 8 team sponsor, especially when they’re being so pro-active in their healthy eating focus. The girls love their Laid With Love shirts and getting to know Henrietta. And it’s nice to be associated with a local brand that aims to make a difference.”
The Laid With Love brand places great emphasis on sustainability and animal welfare. Hens are fed on a lutein rich diet, creating naturally yellower yolks and the company also makes a contribution to cancer research for every box of Laid With Love eggs sold.