[T]heatre by the Lake in Keswick this week said a huge thank you to its most successful Ambassadors. The theatre’s Ambassador Scheme has gone from strength to strength in recent years and they now work with just under 120 local accommodation providers – from hotels and guest houses to caravan and camping sites – to promote the theatre’s productions to visitors.
Ambassadors help spread the word about Theatre by the Lake and encourage their guests to go to plays in both the Main House and Studio. The theatre offers discount vouchers on tickets for ambassador’s guests whilst ambassadors themselves receive two free tickets to all of Theatre by the Lake productions (so that they can recommend the shows in confidence), as well as a listing on the “Where to Stay” section of the theatre’s website.
Every year the theatre launches a search to find the Ambassadors in a series of accommodation categories who encouraged the most guests to book tickets.
“Between them, the top four top performers helped us sell almost 600 tickets. This is a fantastic achievement and we’re incredibly grateful to them for all their hard work,” said Rachel Swift, Theatre by the Lake’s Head of Communications.
Topping the winners this year was The Holiday Property Bond, for the third consecutive year. They beat last year’s total by a whopping 95 tickets helping Theatre by the Lake sell 443 tickets – just shy of filling the entire Main House as well as the Studio for one performance. Theatre legend Jim Downie has long been a staunch advocate of Theatre by the Lake, but he retired from his post in December and handed over to new Manager Alison Maddock who said: “I’m delighted that we had such an amazing result this year. Our customers clearly love the offer of top quality entertainment as part of their trip. We’ve got quite a task to match these results next year – but I’m ready for the challenge!”
The competition has four categories to cover establishments of all sizes: Studio (for places with up to five bedrooms); Main House (six-ten bedrooms); Arena (11-20 bedrooms) and Stadium (more than 20 bedrooms).
- Alison Maddock from Ivy House and The Holiday Property Bond triumphed in the Stadium category.
- Mark Huit and Sally Lansbury of The Grange Country House, won the Arena category.
- Geraldine Shaw, of Brierholme Guest House in Bank Street, won for the second year running in the Main House category.
- John and Heather Manners, of Abacourt House in Stanger Street, won the Studio category.
The four winners received a certificate and two tickets to a show of their choosing, plus a free programme and drinks on the night.
Swift added, “We’re delighted to publically acknowledge the hard work of our four winners in this way, but we’d like to thank all our Ambassadors who work so hard to raise the profile of the theatre and help spread the word that there is top quality, live entertainment to be enjoyed in the extraordinary location of Keswick. That customers can get a ticket at a favourable price when staying with an ambassador is just the icing on the cake.”