[A] POWERFUL awareness and fundraising campaign has been launched in Cumbria today (19 July) which highlights the reality of cancer.
Every day, around nine people are diagnosed with cancer in Cumbria.*
The striking posters, from Cancer Research UK, will go up in Carlisle, Barrow and on Walney Island – to bring home the emotional impact of being diagnosed with cancer and aim to encapsulate just some of the experiences faced by patients in the region and across the UK every day.
The campaign features four posters showing real patients photographed during treatment in hospital which will be at three sites in Carlisle as well as one in Barrow and one on Walney and at 600 locations across the UK.
The Right Now campaign also features TV, radio and digital ads running throughout July.
Cancer Research UK hopes the new campaign will inspire people across the North West to take action right now to help beat cancer sooner.
Alison Barbuti, Cancer Research UK spokesperson for Cumbria, said: “Our Right Now campaign aims to shine a light on the real moments faced by cancer patients and the personal impact of this devastating disease.
“We hope the poster campaign helps to highlight the bravery and determination of patients facing the disease – as well as the strength of friends, family members and hospital staff who provide invaluable support during their cancer journey.
“We want to inspire people in Cumbria to see the campaign and feel motivated to act – right now – to help patients just like those featured in our posters. The actions people take today – like the thousands who took part in Carlisle Race for Life recently – will make a real difference to men, women and children fighting cancer both now and in the future.”
Research has led to an improved understanding of the biology and causes of cancer. This in turn has led to discovering better ways to prevent, diagnose and treat the disease. But to help even more people survive, Cancer Research UK needs everyone in the North West to act now.
Alison continued: “There are so many ways to get involved. From taking part in Dryathlon – where we ask people to give up alcohol for the month – in September, signing up now for Race for Life Carlisle in 2017 or giving time to volunteer in our shops. We have Cancer Research UK shops in Bank Street, Carlisle, Murray Road, Workington, and Dalton Road, Barrow, King Street, Ulverston, Main Street, Keswick, and Angel Lane, Penrith, who are always looking for volunteers. With continued support from people in the region we can find more cures faster, to help even more people survive.”
Photography featured in the poster campaign was captured at Leeds Cancer Centre.
The digital campaign showcases unique and personal insights into the lives of those touched by cancer – from patients and volunteers to researchers and healthcare professionals.
For more information on how to help beat cancer sooner visit www.cruk.org
*Approximation based on annual average number of new cases diagnosed in NHS CCG Cumbria between 2011-2013.