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New exhibition using LEGO bricks attracts 230% surge in visitors

St Pancras Station London
St Pancras Station London

A new national touring exhibition of more than 70 models made of LEGO bricks depicting some of the world’s most famous buildings has boosted visitor numbers at one Cumbrian Museum by 230% in just a few weeks.

‘Brick City’ by artist Warren Elsmore is currently on show at The Beacon Museum in Whitehaven and is an ‘unofficial’ celebration of some of the world’s favourite landmarks created entirely in LEGO bricks. That includes Rio’s carnival, the Trevi Fountain in Rome, St Pancras Station and London’s 2012 Olympic Stadium. It is already proving a major success and Museum bosses are hoping it will keep drawing in the crowds as it continues to run until Sunday 11 September.

Elizabeth Kwasnik, Director of the Museum, which is owned by Copeland Borough Council and run in collaboration with Sellafield Ltd, said: “LEGO has been capturing the imagination of adults and children for over 50 years and we are proud to host this very special exhibition. Brick City is a fun, family friendly exhibition and a great opportunity to see some unique, colourful creations in all their glory as well as engaging in a range of fantastic, free events. The exhibition is continuing to attract visitors of all ages and we hope even more people will come and see these wonderful models”.

Visitors can get their creative juices flowing by having a go at building their very own replica landmarks at the ‘Tinker Stations’ drop-in events between 10am and 4pm. Sit back and relax whilst watching ‘Brick Flicks’ – a selection of short LEGO movies or do the Brick City quiz.

The Brick City exhibition is open daily throughout the summer including this Bank Holiday Monday from 10.00am– 4.30pm with the last admission at 3.45pm.

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