[C]umbria Tourism – the county’s official destination organisation – is inviting tourism businesses to have their say on proposed changes to the structure of its Board at an Extraordinary Annual Meeting (EGM) on Thursday 10 November 2016.
The special meeting at Kendal’s Castle Green Hotel is open to any of its 2,500 member businesses and will introduce the Special Resolutions and proposed changes to the Company Articles of Association. By merging the organisation’s Board and Commercial Members’ Committee, the aim is to create a more streamlined, commercially focused and efficient leadership. Cumbria Tourism members attending the meeting will then have the chance to vote on the plans.
The changes will include agreeing a new Board structure with individual specialisms in areas such as finance, HR, communications and digital marketing. Public sector bodies will continue to be represented, but there will be greater emphasis and a renewed focus on the private sector to better reflect the organisation’s commercial aims and ambitions. Calling for the members to decide on these changes now will enable Cumbria Tourism to put in place the new Executive Board in time for the AGM in June 2017.
Sponsored by mineral water giant, Aqua Pura, the EGM will also celebrate recent tourism successes, including an update on Cumbria Tourism’s winter marketing campaign and the new Love Cumbria rewards card.
David Seymour, the owner of the Lingholm Estate near Keswick, will be speaking about the £1million project to develop a new cafe and walled garden on the shore of Derwentwater. Members will also hear from Richard Leafe, CEO of the Lake District National Park, with an update on the World Heritage Site Nomination, flood recovery and Visitor Giving.
A joint statement from the Chairman of Cumbria Tourism, Eric Robson and the Chairman of the 2,500 strong Commercial Members Group states that: “Cumbria Tourism has changed enormously in the last few years, moving away completely from public funding streams to the dynamic, self-sustaining organisation that it is today.
“To reflect this, we believe our board structure also needs to evolve so the team can continue to offer real value to the county’s £2.6billion tourism industry into 2017 and beyond. The EGM is an opportunity for Cumbria Tourism members to have their say and work with us to continue building this vital cornerstone of the county’s economy.”
The EGM will get underway at 2pm (registration from 1.30pm) on Thursday 10 November at the Castle Green Hotel in Kendal. Cumbria Tourism members should contact Sarah Glover at [email protected] to confirm their attendance.