Cumbria Crack

New campaign launched to help Cumbria get ‘winter ready’ #winterready

a66 snow[A] new campaign has been launched as part of Cumbria’s ‘winter ready’ plans to ensure people have the right information, advice and guidance at their fingertips, helping them be better prepared for the coming months.

As well as a new website ‘’ the campaign will also involve a whole programme of targeted social media activity helping to ensure that residents and businesses are kept up to date with all the latest ‘winter ready’ advice and information.

The Campaign has been developed, and is supported by, a wide range of partners including Cumbria County Council, the six District Councils, Cumbria Community Foundation and the Environment Agency and was launched on 5 December, a date that also marked a full year since the devastating floods in Cumbria last winter.

The campaign provides advice and assistance on everything you need to know to help you be prepared and to get winter ready, including:

  • Emergency planning – advice on how to protect your home from flooding and find out if you are at risk.
  • Financial support available – grants and funding available for people affected by flooding.
  • Winter driving – how to stay safe, keep up to date with road and weather information and make your vehicle ready for winter.
  • Health advice – staying well this winter.

Councillor Stewart Young, Leader of Cumbria County Council, said: “Last winter was a really tough time for many of our communities affected by flooding. The county council has been working hard on the recovery programme to repair flood damaged infrastructure, including roads and bridges. A lot of progress has been made over the past 12 months and we are well on the road to recovery but there is a huge amount of work still to do. We have also been working with local communities to help them become more resilient this winter. As part of this effort, we have worked with our partners to launch this new campaign including our new dedicated website to provide a one-stop source of information and advice to help residents and businesses prepare for the coming winter.

“We will also be promoting this key information to people through all of our social media platforms. One of the things we learnt during the floods was the valuable role that social media has to play in helping us keep people informed and up to date.”

The campaign will help signpost residents and businesses to the information they need, providing the latest update on what funding is available to help those affected by flooding, as well as providing a single place for the promotion of a wide range of related winter campaigns such as health, flu vaccinations and advice on how to stay warm and take care of your neighbours.

There will also be a focus on flooding and emergency preparedness, advising people on how to sign up to flood alerts and have their own household flood action plans in place should the worst happen again.

For more information visit and look out for #winterready updates coming soon via social media.

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