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Cumbria selfie shortlisted in national competition

Laura Elliott-Wright
Laura Elliott-Wright

A photo taken at South Lake Zoo in Barrow-in-Furness, Cumbria, has been shortlisted in a national competition designed to encourage people to take selfies safely.

Laura Elliott-Wright, 32, from Newcastle Upon Tyne, said of her selfie: “I was visiting the zoo on my birthday earlier this year and spotted the wallabies.

“One of them was close enough to take a selfie with and I just couldn’t pass up the opportunity. It actually looks like the little guy is posing for a photo with me!”

National Accident Helpline’s #SelfieSafety competition asks people to send a selfie from their favourite UK selfie location, with the chance to win an iPhone.

Shortlisted entrants have been asked if they took any measures to make sure their selfie was taken safely. Laura said: “The animals all roam free, so I made sure I was at a safe enough distance from the animal before taking the picture.

“I also made sure I wasn’t inconveniencing other guests at the zoo before taking my selfie.”

The #SelfieSafety competition, which remains open for entries until December 20th, is part of a national campaign urging selfie takers to take extra care to avoid common accidents.

Research by the company, released in connection with November’s Accident Awareness Week, revealed that four in five Brits (82%) don’t always take care when taking selfies.

The research also highlighted the popularity of selfies in the UK. According to the study of 2,047 adults, carried out by Censuswide, over half of all snappy-happy Brits (53%) have taken a selfie, while 36% of the population and two thirds (66%) of 16 to 24 year olds have taken a selfie in the past month.

Beth Powell, Marketing Director of National Accident Helpline, said: “We all want to capture great memories with a selfie, but we are urging selfie-takers, young and old, to look up from their devices and pay attention to the potential risks around them, before getting the perfect shot. This way, we can create great memories and stay safe.”

To find out more about National Accident Helpline’s #SelfieSafety competition, and to enter your photo, visit:

More findings from the research: Not so “selfie-savvy” Brits putting themselves at risk

  • Four in five Brits (82%) admit they don’t always take care when taking selfies.
  • One in nine Brits (11%) have witnessed others taking selfies in unsafe situations
  • Almost one fifth of Brits (19%) have dropped their phone on their face whilst lying down


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