Penrith town centre is set to go orange again next year as part of the World’s Original Dalemain Marmalade Awards & Festival, thanks to generous funding from local organisations.
Eden District Council, Penrith Town Council, Penrith Business Improvement District and the Pride in Penrith Lottery have all pledged grant support for the Penrith Goes Orange event, along with corporate sponsorship from Jim Walton Penrith.
With funding confirmed, planning is now well under way by the event organisers, Penrith Partnership.
“It’s shaping up to be the stickiest day out in Cumbria – for bears and humans alike!” said Richard Utting from Penrith Partnership. “There’ll be a special market around the town centre with lots of exceptional marmalades on offer, as well as other artisan food and craft products. We’re also busy working on a programme of music, dance, street entertainment and activities, and needless to say there’ll be a bear theme, too!”
Enquiries are already starting to come in from stallholders keen to be part of the Penrith Goes Orange market, and local artisan producers are invited to get in touch with the festival team.
The team at Totally Locally Penrith is leading the charge to festoon the town in orange decorations, alongside an orange-themed window dressing competition for town centre businesses.
“We’re really glad that Penrith Goes Orange can go ahead in 2017 and build on the successful event we held in Penrith during this year’s Marmalade Awards and Festival,” Richard said.
“It was the first time there’d been festival activities in Penrith as well as at Dalemain Mansion. It proved to be a successful collaboration, enabling the town centre to benefit directly from this world-renowned event on our doorstep.”
With festival stalls and entertainment in Penrith, Dalemain Mansion will once again concentrate on the awards themselves, supported this year by Fortnum and Mason, Tate & Lyle and Mackays. Visitors to Dalemain can attend the announcement of the awards winners on the Saturday morning and see displays of the marmalade entries. The mansion will also host a marmalade question-and-answer event, talks and other activities across the weekend.
The awards are now open for entries and jars are already starting to arrive ahead of the February deadline.
“We’re delighted to see Penrith benefiting from the Marmalade Awards and it certainly adds an extra dimension to the festival, helping to make it an even bigger event that people will travel to each year,” said Jane Hasell-McCosh from Dalemain, the founder of the awards.
Councillor Mike Slee, Eden District Council’s economic development portfolio holder, said the council is pleased to support a series of signature events in Penrith, with funding being made available through the town council.
“Dalemain’s Marmalade Awards and Festival is successful and high profile, and the Penrith Goes Orange is a great opportunity to involve businesses and the wider community in a fun, festival-style event,” Councillor Slee added.
Councillor David Whipp, Penrith Town Council Mayor, welcomed the addition to Penrith’s calendar of events.
“Penrith Town Council is very happy that the Penrith Goes Orange event will go ahead in 2017,” he said. “We at the town council continue to work with partners and community groups to ensure that Penrith remains the unique, fantastic town we are all so proud of.”
Penrith Business Improvement District is providing financial support and promoting the event via the Discover Penrith website.
“Events play a central part in raising Penrith’s profile and making it stand out as a town that people want to visit and return to,” said the BID’s chair, Dan Harding. “We were very keen to support it again this year, bringing extra footfall to the town and helping the successful partnership with Dalemain to continue.”
Rob Udale, chair of the Pride in Penrith Lottery, explained why his organisation is supporting the event for a second year.
“We’re here to help make Penrith a fantastic place to live, work and visit, and events are hugely important for the liveliness and vitality of the town. That’s why we’ve given grants towards many of Penrith’s big events throughout the year, from Penrith on a Plate to Winter Droving. They benefit our community and boost our tourist economy, too.”
Anyone who’d like more information about Penrith Goes Orange or stall bookings should contact firstname.lastname@example.org or call 01768 88266.