[C]ouncils, the NHS, community groups, charities, employers and schools in Cumbria are all coming together to change how we think and act about mental health, as part of a new initiative from Time to Change.
Today Cumbria has been named one of the first Time to Change hubs in England, a new partnership of local organisations and mental health champions committed to improving local attitudes and behaviours towards people experiencing mental health problems.
The new hub is being created to combine the insights from the Time to Change campaign, run by charities Mind and Rethink Mental Illness, with local knowledge to support communities, workplaces and schools to take action in their area. It’s part of Time to Change’s broader strategy to embed and sustain its social movement in local communities.
Time to Change Cumbria is led by the local Health and Wellbeing Board and is a partnership between Cumbria County Council, Carlisle & Eden Mind, Mind in Furness, South Lakeland Mind, and the Cumbria Mental Health Provider Forum, local Time to Change champions and regional co-ordinators.
Councillor Ian Stewart, Cabinet Member for Communities and Public Health, said: “I’m delighted that Cumbria County Council, working with partners, has been successful in attracting investment from Time to Change to take forward this ground breaking work. Mental ill-health is distressing for those directly and indirectly affected and is a major challenge in our communities. Thankfully it is an issue which is increasingly recognised and which people are beginning to feel more comfortable talking about. This initiative puts Cumbria at the forefront of this agenda nationally and promises to be a huge boost to those in our communities who are impacted by mental health problems and all those concerned with this agenda.”
Cumbria is one of four hubs to be launched along with West Sussex, Leeds and Suffolk. Over the next three years a further 12 hubs will be established across England to provide a focus for local campaigning work.
In order to be named a Time to Change hub, local partnerships have to demonstrate their commitment to:
- Putting people with personal experience of mental health problems at the heart of their work
- Embedding anti-stigma and discrimination work locally, whether that be local schools, workplaces and other community settings
- Proactively campaigning to improve people’s attitudes and behaviours towards mental health.
Jo Loughran, Director of Operations at Time to Change, said: “We’re really pleased to be working with organisations and individuals across Cumbria as part of this exciting new initiative – to use what we’ve learnt from running a successful campaign to unleash our social movement and harness local knowledge and passion.
“Up until now our local work has been driven by the commitment of individual champions, employers and schools. By having hubs in place we’re bringing their work together to ensure the campaign takes root in local communities going forward.”