[T]he world’s number one bed brand, Sealy UK, has teamed up with Cumbrian Paralympian, Simon Lawson in order to help boost his sporting performance as he continues a program of gruelling training.
A successful Great British Paralympian, Simon, who is from Maryport, Cumbria, has already had a busy year so far. Taking part in a number of gruelling marathons and races, Simon is now preparing to embark on an intensive summer of training.
Trained by Ian Thompson, who has coached and is married to legendary Paralympic athlete Tani Grey-Thompson, Simon most recently took part in two high profile marathons – Boston and London. Achieving his best-ever British marathon time of 1 hour 25 minutes and 6 seconds in Boston, Simon was set to emulate this success at the London Marathon. However, he lost a few minutes off his overall time due to a small crash on the 17th mile.
Despite completing two gruelling marathons in April alone, as well as winning the Great Manchester Run in May, Simon has set his sights on more races in the coming months with the Westminster 10k in July, Great North Run, Berlin Marathon in September and Chicago Marathon in October, before finishing off the year at the New York Marathon in November.
With such an intensive year of training ahead, it is incredibly important for Simon to make sure he is fully rested, prepared, focused and able to stay in peak condition for the challenges ahead. In light of this, Sealy UK has gifted Simon a new bed to aid his sleep and ensure he is at the top of his sporting game.
Simon said: “My Sealy mattress ensures I achieve a great night’s sleep every night due to its comfort and support. I’d even go as far as to say that it helps me train at my very best. I’d urge any blossoming athletes to never dismiss rest and sleep as it plays a massive part towards sporting success. If you haven’t recovered from training the day before, you simply cannot perform to your potential which lowers your training capabilities throughout the day.”
Holly Housby, Sealy Brand Marketing Manager, said: “We’re extremely pleased to be supporting Simon as part of our World of Sport campaign. We’re working with a number of high profile athletes, across a variety of sports, and Simon is the perfect ambassador. He has worked incredibly hard this year and sleep is now more important than ever. He’s a fantastic inspiration and we’re delighted to be working together!”
To find out more about Sealy World of Sport, go to: http://www.sealy.co.uk/deeper-sleep/sealy-world-of-sport/.