Cumbria Crack

Warm Wellies celebrates 10th birthday with brollies

[A] ten-year passion for providing warm and comfy wellies for kid, means Simon Wood, owner of The Warm Welly Company, is celebrating a milestone as ‘The Welly Farmer’. Also passionate about supporting rural businesses in Cumbria, Simon approached another company celebrating their tenth birthday – The Herdy Company, to supply colourful kid’s brollies as incentives and gifts.

The Warm Welly Company was run alongside the farm business, but now turning ten, Simon is taking the business of wellies very seriously, investing in more marketing activity for his internet based business. Simon has always admired what The Herdy Company has achieved in their first a decade and was keen to make a connection – especially as both companies celebrate their tenth birthdays this year.

Simon said “Herdwick sheep are iconic and indigenous to Cumbria – they are also at the very heart of the Herdy Company and the Herdy brand. We really respect the company for what they have achieved in creating an innovative brand and because from inception, they’ve grown funds for projects that support Lake District farming and our rural communities. We couldn’t think of a more fitting company to provide birthday brollies. They are well designed, loved by kids and appreciated by the parents – something our products have in common.

“October is statistically the wettest month of the year, but we know it will keep raining, so the idea of highlighting brollies from Cumbria works well. Kids can get togged up in their Warm Wellies and go for a wander outdoors protected from showers by Herdy sheep!”

Spencer and Diane Hannah are the co-founders and directors of Herdy. They offered umbrellas for the recent Warm Wellies photo shoot. Simon said “Our youngsters loved them and had great fun using (and playing) with them – basically they guided us on what to choose. The Herdy image really makes an impact, they are colourful and importantly, they do a good job in keeping the kids dry. Our customers are mainly parents so we know they will really appreciate the bright, fun brollies.”

Diane Hannah said, “We were delighted to provide Warm Wellies with our cute brollies for their photo shoot and as incentives It’s great to see kids enjoying the great outdoors whatever the weather!”

The buggy load of brollies arrived at the farm in the rain – ready for their November activities. Simon is appealing for his customers to send pictures of children wearing wellies and using the brollies on their autumn adventures. They will be added to their face Book page and will also be shared with Herdy.

The aim of The Warm Welly Company is to provide parents with warm and comfortable neoprene lined wellies, so their kids can stay outdoors longer allowing them to really enjoy country life.

Warm Wellies is based in the heart of Cumbria on a traditional farm and uses farming family and friends as models. To find out more visit or contact Simon Wood on 016977 41937.

The Herdy Company was formed in 2007. They design and create unique gifts, homeware and accessories that are inspired by the loveable Herdwick sheep. They also support sustainable rural community and upland fell farming project through the Herdy Fund.

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