Cumbria Crack

Winter Marketing Campaign helps would-be visitors beat post-Christmas blues

[A]s the excitement of the turkey and tinsel subsides, Cumbria Tourism is launching the latest stage of its Winter Marketing Campaign to make the most of would-be visitors hoping to beat the post-Christmas blues with an early 2018 holiday booking.

It’s well known that the period between Christmas and New Year is popular with people getting organised for the year ahead, so it’s the perfect time for Cumbria’s official Destination Management Organisation to do an online blitz of inspiring images and messages to help generate more bookings for 2018.

Among the online activity will be special deals on Cumbria Tourism’s ‘Love Cumbria’ reward cards’ which include 40 exclusive winter warming offers to a host of quality attractions, restaurants and seasonal treats across the county.

It’s all part of Cumbria Tourism’s five month Winter Marketing Campaign, which has been continuing to gain momentum and has already reached 3 million people on social media since it launched in November. More than 556,000 e-Newsletters have already been sent to potential visitors promoting Cumbria as a world-class winter destination, and Cumbria Tourism’s online video content has been viewed almost half a million times so far. Meanwhile, more than 42 pieces of press coverage have also appeared in key publications including The Independent, The Times and the London Evening Standard. With a reach of 3.3 million people, these features are another strong incentive to visit the Lake District, Cumbria during the campaign period.

Managing Director of Cumbria Tourism, Gill Haigh, says, “After the initial excitement of Christmas with friends and family, people tend to start thinking about what they have to look forward to in the coming months. We want to drum home the message that the Lake District, Cumbria, is a great place to visit all year round and now is the ideal time to get a winter staycation booked in to help lift their spirits for early 2018. The Winter Marketing Campaign has already had a massive impact, so we want to continue building on that momentum.”

To find out more about days out and short breaks in the Lake District, Cumbria, visit the county’s official destination website:

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