Cumbria Crack

Tourism Summit to celebrate Cumbria’s World Class Visitor Experience

Gill Haigh

[C]umbria Tourism will be gathering together around a hundred businesses from across the county next week, as part of a major event to mark English Tourism Week (17-25 March 2018) and celebrate the theme of ‘Creating a World-Class Visitor Experience’ for Cumbria’s £2.72billion tourism industry.

As the county’s official Destination Management Organisation (DMO), Cumbria Tourism has put together a highly topical programme of talks, inspiring speakers and interactive workshops for its upcoming members’ meeting on Thursday 22 March at the Low Wood Bay hotel & resort.

As well as hearing from the Managing Director at English Lakes Hotels, Simon Berry, about the £16million investment at Low Wood, the key speakers will also include the Director of Sustainable Development at the Lake District National Park, Steve Ratcliffe. He will talk about the work being done to help make sustainable travel an enjoyable part of the visitor experience in Cumbria, whether that’s by bus, boat, bike or foot.

The team from Cumbria Tourism will also be updating tourism member businesses on the latest research into visitor expectations, alongside some exciting new projects targeting international visitor markets through VisitBritain’s ‘Discover England Fund’.

To get truly interactive, businesses will even have the chance to take part in three workshop sessions, to help them explore the opportunities resulting from Cumbria’s increasing profile as a world-class destination at home and abroad.

Managing Director of Cumbria Tourism, Gill Haigh, says, “The last Cumbria Tourism members’ meeting in November focused on how to maximise on the county’s two World Heritage Statuses. This time the focus has shifted to the subject of meeting visitor expectations and ensuring we are creating world class experiences in our world class environment.

“Hosted in English Tourism Week, it’s the perfect time to shine the spotlight on this subject. We’ve already had lots of interest from our tourism member businesses about this event, which will enable them to dig deep into the practical significance of raising Cumbria’s profile as a visitor destination both domestically and internationally. Following the county’s second World Heritage designation, this is a perfect time to seize new opportunities and focus on becoming even more world class.”

Cumbria Tourism member businesses should register to attend in advance by contacting Sam Tollerson at: [email protected].

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