[L]eading family holiday company, Haven, that owns Lakeland Leisure Park, has partnered with the charity that saves lives as sea, the Royal National Lifeboat Institution (RNLI), for a minimum of three years. The partnership, which officially launches on March 26, will see the RNLI become Haven’s exclusive national charity partner. Both organisations are part of the fabric of British holidays and trips to the coast, which means they are perfectly placed to share vital water safety messages.
The partnership aims to fully integrate the RNLI with the Haven offering across their 36 award-winning family holiday parks, supporting Haven’s ‘Safe & Secure’ attitude towards water and beach activities. In 2018, Haven will be proactively supporting the RNLI’s Mayday and Fish Supper fundraising campaigns through a combination of engaging on-site events and adventurous activities aimed at encouraging families to discover more about the importance of beach safety.
NEW FOR 2018 This year, Haven is introducing a brand-new activity created with the RNLI called ‘Coastal Explorer’ as part of its popular Nature Rockz programme across all 36 holiday parks. This free activity gives holidaymakers the opportunity to take part in an expert guided beach safety session led by Haven’s experienced coastal rangers. This activity will be available from May 1.
Jane Bentall, Managing Director at Haven, says: “We are very proud to be partnering with the RNLI over the next three years. As a family holiday provider with locations all around the Great British coast we have a ‘Safe & Secure’ attitude towards water and beach activities, which makes the RNLI the perfect fit for Haven. In 2017, we welcomed over 2.6m holidaymakers to our holiday parks, many travelling from inland towns and cities. This partnership gives us a huge opportunity to share vital water safety messaging with all our guests.”
The RNLI is the charity that saves lives at sea. Every day, its 238 volunteer lifeboat crews are on call to help people in danger in the water. And, through the holiday season, RNLI lifeguards patrol more than 240 British beaches to keep people safe. All year round, the charity works with communities across the UK and Ireland, explaining the risks and sharing safety advice to prevent tragedies on and offshore.
Leesa Harwood, Director of Community Lifesaving at the RNLI, says, “Our partnership with Haven is an exciting opportunity to talk with thousands of families enjoying coastal holidays about safety around the water. Our volunteers and staff will be working alongside the Haven team at holiday parks and around the coast to create fun family activities, share essential safety advice and raise money to support our ongoing drowning prevention and lifesaving work.”