[L]loyd Motor Group have officially launched an exciting new campaign which aims at encouraging local people, along with their friends and families, to share what they have been up to while out and about in their local area, inspiring others to explore their local community.
#ExploreYourWorld is a pioneering campaign designed to encourage local people to share activities that promote health and wellbeing. From walking, running and cycling, to a Sunday night drive out, Lloyd Motor Group is asking local people to get involved by sharing the exciting places they have visited and the activities they have been doing, to inspire others.
The purpose of the campaign is to enhance physical and mental wellbeing across the local community, and encourage participation in local activities. Young, old, active or inactive – this is a challenge everyone can take part in, either individually or with others. There will be some great prizes up for grabs too.
To get involved, Lloyd Motor Group are asking participants to inspire others by featuring their car or motorcycle in a photo while out exploring their world, then sharing this photo of their adventure to any Lloyd Motor Group social media page using the hashtag #ExploreYourWorld. Every month there will be prizes for the best photos which will fit in with the health and wellbeing theme of the campaign.
Craig Kirkpatrick, Head of Marketing for Lloyd Motor Group, himself a keen walker in the Lake District said:
“We are lucky enough to live in a region that is home to some of the most beautiful and iconic locations in the world. We have the World Heritage sites of the Lake District and Hadrian’s Wall. Not forgetting the National Parks, idyllic countryside and forests, all within a short drive time of home.
Every day people are taking part in activities which enhance physical and mental wellbeing, and we want to capture some of those to help inspire others to get out there, explore and try something new.
From a drive out to a hidden gem of a location, to meeting friends, walking, mountain biking or playing golf, the campaign is open to everyone and we want to hear about all activities that people are getting involved in. We know that many people see their car as an extension of their lifestyle and we want to share that.”
With Lloyd Motor Group pages across Facebook, Instagram and Twitter, the content will be used to offer inspiration for that next family day out, sports activity or social gathering. Some of the winners and best posts will be published at www.lloydmotorgroup.com along with ideas on local activities, destinations and events.
Prizes will be sourced from local organisations and each month Lloyd Motor Group will choose winners based on the popularity, engagement and content of each post. Some of the photos shared will go on to feature across Lloyd Motor Group’s website, representing some of the world’s most premium global car and motorbike brands including Jaguar, Land Rover, BMW, MINI, Honda and Volvo.