Cumbrian firm sees sales increase by 349%
Cumbrian firm Kendal Nutricare has seen a fourfold increase in sales of its infant formula, Kendamil. Between June and July of this year, sales of Kendamil in the UK increased by 258%. Between June and September, that increase jumped to 349%*.
Ross McMahon, CEO, Kendal Nutricare, said: “We’ve recently seen greater scrutiny by parents of the ingredients used in infant formula. As a result, parents are starting to avoid palm oils and fish oils. We’re delighted that many parents, recognising the benefits of full cream ingredients, have turned to Kendamil.
“We strongly advocate the fact that breast is best. But for those parents who do use infant formula, it is imperative they have access to all the information they need to make informed choices regarding what is best for their child.”
Ross McMahon recently met with the All-Party Parliamentary Group on a Fit and Healthy Childhood where he discussed the need for greater scrutiny of the infant formula market.
Since McMahon took the helm at Kendamil’s parent company, Kendal Nutricare, the company has gone from strength to strength. Earlier this year, McMahon announced the creation of around 25 new jobs, plus an £85 million contract to supply Kendamil overseas
for the next three years. McMahon is also investing £3.5 million in high tech machinery at the company’s factory in Kendal.
Kendamil is the only British producer of standard infant formula. The infant formula uses full cream milk fats sourced from red tractor accredited farms in and around the Lake District. Kendamil bans the use of palm oil in all its products and provides omega 3 from vegetarian sources instead of using fish oils.
*Sales figures taken from combined sales on the company’s website and on Amazon.