Cumbria Crack

County roundabouts available for commercial sponsorship

An exciting new opportunity is available across Cumbria for local businesses and organisations to promote their services.

Cumbria County Council has adopted a new policy which allows for roundabouts on Cumbria’s road network to be made available for commercial sponsorship.

The sponsored roundabouts are situated in busy locations across the county, with thousands of potential customers being able to see the signs 24 hours a day, 365 days year.  The signs will be produced and installed by the county council as part of the offer, with advertisers simply providing their artwork and company logo.

A full list of available roundabouts is available via the council’s website at – as well as contact details to discuss packages in more detail.

Sponsorship revenue will be used to contribute towards the maintenance of the roundabout network.

Cllr Keith Little, Cabinet Member for Highways and Transport, said: “This is a good opportunity for local firms to take advantage of some excellent locations across the county to promote their services or products. Working with the council’s road safety and highways teams, we’re able to offer a full service – from design to installation of the signs – and we’ll ensure they are placed in locations which will not distract drivers, with a maximum of four signs at each roundabout. I’m looking forward to seeing a variety of signs when I am out and about on the road network.”

For more information, email Chris Broadbent, Road Safety Coordinator, [email protected]

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