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Innovative Sleep Well milk now stocked in 18 Booths stores

Allan and Sam Watts

Visitors to Northern food and drink retailer Booths can now stock up on Sleep Well, the innovative milk drink that helps you relax and sleep.

The brainchild of Sam and Allan Watts, Sleep Well caught the imagination of the Booths’ buyers because it is a delicious tasting milk drink that provides a natural solution to a very modern problem – how to get a great night’s sleep.

With almost half of Britons saying stress or worry keeps them awake at night, too many people are left counting sheep in an effort to nod off. Made with only nutritious and natural ingredients associated with helping you relax and get a good night’s sleep, Sleep Well contains pure wholesome Jersey milk, honey and valerian and is suitable for the whole family.

The bed time drink is something of a British institution and for good reason. It’s really important to make time to relax and calm your body and mind as part of preparing to get the best sleep that you can.

“We are absolutely thrilled that family owned independent retailer Booths are now stocking Sleep Well. Since our launch just over a year ago, we have had lots of requests from customers asking when it will be available to buy in the UK. So, it’s fantastic to see our 1 litre family cartons in 18 Booths stores. We can’t wait to share Sleep Well with Booths’ customers and get their feedback and we are planning a series of special instore tastings in the coming months.” says Sam Watts, Founder and Director of Sleep Well.

“We run our own business and have two teenage boys so we understand the stress and strains that our ‘always-on’ modern life can bring. We also recognise the many benefits that result from getting a great night’s sleep.  It makes such a big difference to how you feel and behave and in what you can achieve every day.  So, to think we are helping people get their eight-a-night is both exciting and hugely rewarding.”

Alan Kirby, Dairy Buyer for Booths says, “The importance of a good night’s sleep can’t be underestimated. I think many of our customers would welcome a natural wholesome product like Sleep Well. It contains just three natural ingredients, Jersey milk, honey and valerian. This is a farm assured product targeting modern customers looking for a wholesome aid to help them sleep well.”

Vanilla Sleep Well is available in 1 litre family cartons and will retail for £3.50. A chocolate Sleep Well will launch in November and plans are for both flavours to be available in store before Christmas.

Delicious drunk warm or cold, Sleep Well is made with whole milk for Jersey cows.  It enjoys a nine-month shelf life.  Customers should drink Sleep Well thirty minutes before they want to sleep, making it part of their bedtime routine.

Sleep Well is available in the following Booths stores: Burscough, Clitheroe, Fulwood, Garstang, Ilkley, Longton, Lytham, Kendal, Keswick, Kirkby, Knutsford, New Poulton, Penwortham, Ripon, Settle, St Annes, Ulverston, Windermere.

For further information about Sleep Well, including tips on how to get a great night’s sleep from Sleep Well’s sleep expert Dr Neil Stanley, visit www.sleepwellmilk.com.

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