A campaign is being launched as part of Cumbria’s ‘winter ready’ plans to support the county’s residents and businesses during the coming months.
A wide range of information about all things winter related is available on the campaign’s revamped website, cumbriawinterready.org.uk.
The campaign will also involve a programme of targeted social media activity helping to ensure that people are kept up to date with all the latest ‘winter ready’ advice and information.
The campaign seeks to ensure people have the right information, advice and guidance at their fingertips. It has been developed, and is supported by, a wide range of partners including Cumbria County Council, the six District Councils, NHS, Cumbria Community Foundation and the Environment Agency and is launching this week to mark the start of meteorological winter on 1 December.
The campaign provides advice and assistance on everything you need to know to help you be prepared and to get winter ready, including:
- Emergency planning – advice on how to protect your home from flooding and find out if you are at risk.
- Winter travel – how to stay safe, keep up to date with road and weather information and make your vehicle ready for winter.
- Health advice – staying well this winter.
Councillor Keith Little, Cumbria County Council Cabinet member for Highways and Transport, said: “Severe winter weather can have a huge impact on communities in Cumbria, as we saw with the Beast from the East snow storms last winter and the devastating floods in 2015. It’s important we take some simple steps to prepare for winter, from getting a flu jab to checking over your vehicle.
“The county council is no different and we’re ready to tackle whatever the weather throws at us this winter. For example, more than 2,000 of our staff have now had a flu vaccination, which helps protect frontline staff and ensures they can’t unwittingly give flu to vulnerable service users they take care of. We’re also geared up to keep the county moving this winter – we’ve stockpiled 24,000 tonnes of rock salt and our fleet of 38 gritters are on standby day and night to treat priority roads and keep the travelling public safe.
“We have once again been working with our partners to launch a Winter Ready campaign which includes a dedicated website to provide a one-stop source of information and advice to help residents and businesses prepare for winter.
“The campaign has been well received in the county over the last two winters and we have now updated and refreshed the website. We will also be promoting this key information to people through our social media platforms, which can play a key role in helping us keep people informed and up to date.”
For more information, visit the dedicated website www.cumbriawinterready.org.uk