Cumbria Crack

South Lakes town featured on primetime TV

Matt Allwright

A number of businesses from Ulverston in the South Lakes were featured on primetime TV last week as part of an A-Z of small towns.

Matt Allwright, a reporter for BBC 1’s topical live magazine programme, The One Show, visited Ulverston for the piece, which aims to encourage people to visit small towns and put money in the tills of small businesses.

Craig Sherrington

Friday night’s programme, hosted by Michael Ball and Alex Jones, saw Matt staying overnight at Virginia House where he met chef patron, Craig Sherrington. No stranger to TV, Craig made it through to the recent finals of BBC’s Great British Menu. Dubbing his poached egg “a thing of beauty”, presenter Matt confirmed to viewers that, “Craig’s breakfast lived up to its reputation.”

A number of the town’s independent shops were highlighted including Ride Bikes cycle shop, clothes shop 2×2, traditional sweet shop, Mr Simms and businesses in the popular indoor market.

Matt also tried his hand at glass blowing at Cumbria Crystal and was wowed by the memorabilia on display at the town’s Laurel & Hardy Museum.

Summing up his visit, Matt Allwright said: “I had no knowledge of Ulverston until yesterday morning. Its got class, its got glass, and it certainly doesn’t rest on its laurels.” And tweeting after the piece was broadcast, he added: “I loved Ulverston!”

To view the episode again, visit

Craig’s Kitchen at Virginia House has new dinner, bed and breakfast packages available and is also offering 25 per cent off the 3-course a ‘la carte menu and Craig’s full Great British Menu experience throughout February.

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