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The Samling Hotel collaborates with Lakeland Leather to create cross-marketing campaign

Windermere-based luxury hotel, The Samling have collaborated with Cumbrian retailer, Lakeland Leather to provide the location for its SS19 collection. The collaboration marks the start of the relationship between the two Cumbrian based businesses, which they hope to continue to develop in the future.

The partnership between the two businesses demonstrates the benefits of local companies working together to cross-market, by increasing the scope of both parties’ audiences and reach. The photos taken for Lakeland Leather’s SS19 campaign will be used across its website, look books, stores and social media, crediting The Samling as the location of the shoot. Similarly, The Samling will also be using some of the photos as part of its marketing material enabling the retailer to stretch beyond its usual exposure by tapping into the luxury hotel’s niche high-end market.

Commenting on the partnership The Samling’s General Manager, Oliver Smith said “The partnership with Lakeland Leather is a very natural fit for us. They share the same ethos as us – subtly luxurious. I think this could be the start of something really exciting and shows the effectiveness of cross-marketing between local businesses”

Managing Director of Lakeland Leather, Martin Foster stated “Selecting The Samling as our SS19 shoot location was an easy choice, and an obvious one, supporting a likeminded local business. Their stunning grounds and luxurious interior have created beautiful backdrops for our premium leather imagery. I’m looking forward to what our new partnership holds for the future.”

The Lakeland Leather SS19 collection is available now both online and in-stores. For more information, please visit lakelandleather.co.uk

For more information on The Samling, please visit thesamlinghotel.co.uk

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