The Beep Fund Ltd, which has been running since 1994, has officially launched its new branding at Penrith May Day on the bank holiday weekend.
The charity took a stand at the popular event in Penrith town centre, which was adorned with all their new promotional material. They have created new flyers, banners, flags and promotional plasters to give away. The launch comes just days after their new website went live as well.
When the charity began, only doctors from the Birbeck Medical Group, Penrith, were involved and they covered a fifteen-mile radius of Penrith. Now there are 10 volunteer doctors on the team who cover most of Cumbria, including the north and west of the county as well as south west Scotland and occasionally south Lakeland.
The aim of the BEEP Fund is to now get a presence at more events across the county to talk to more people and raise awareness of the work of the BEEP doctors. With a push for volunteers back in February, the team has grown which gives the BEEP fund the opportunity to attend more events across the county.
The team at the BEEP fund approached local Marketing Consultant, Lisa Jackson of Acorn Marketing (Cumbria) Ltd, earlier in the year to help develop their messaging, brand identity, website, social media and brand awareness.
Working alongside Jili Allen Design on creative and Three Peaks web design, Acorn Marketing has developed a modern and professional brand that brings the charity into the 21st Century.
Lisa said: “This has been such a fantastic project to work on and we’ve really enjoyed getting to know the team. The brand was dated; the charity did no social media and very little PR. It was such a shame to think that such an amazing charity is relatively unknown, but has saved numerous lives in our community. We’ve been passionate about ensuring we get all the foundations in place, so the BEEP Fund can grow and become a well-known charity throughout Cumbria.”
The Beep Doctors are all unpaid and are on call 24/7. They attend serious incidents in the county including road traffic collisions, farming accidents or other life-threatening medical emergencies, as well as major Incidents.
Everyone who is part of the Beep Fund is unpaid, but there are ongoing costs for continuous doctor training, the updating of protective clothing and medical equipment, and maintaining the specialist vehicle. It is essential that the charity continue to raise funds to support this.
Dr Theo Weston MBE, who launched the BEEP Fund, added: “We are really excited to have now launched our new branding, social media and website. This means we can be a lot more proactive in our marketing, seize new opportunities and really shout about the life saving work we do. It will help us raise awareness of the Beep Fund Ltd across Cumbria, but also help us raise vital funds to sustain the charity in the future.”