The success of the county’s longest-running trade show has generated a fresh cash injection for three key Cumbrian visitor events.
The 2019 Lakes Hospitality Trade Show, held earlier this year, welcomed 1,200 delegates and 140+ exhibitors to the J36 Rural Auction Centre near Kendal. Now proceeds raised by the show are being redirected back into the tourism sector, with cheques totalling £10,000 presented to the organisers of the three events:
Barrow Super Soapbox Challenge: Being staged for the first time in Cumbria this weekend (Saturday 29 June 2019), this unique event will see a wacky racing spectacular in Barrow town centre as competitors race their ‘super soapboxes’ down a huge ramp. Featuring special guest, Eddie ‘the Eagle’ Edwards.
Hawkshead Christmas Fair 2019: This longstanding Christmas extravaganza will see Hawkshead brimming with festive cheer. It’s hoped the event will help give the western shore of Windermere an added boost in the traditionally quieter winter season.
Windermere Christmas Celebration 2019: Back for the fourth year, this family-friendly event will bring the Christmas spirit to the streets of Windermere. The new funding will help secure this year’s event and raise money for the introduction of an ice rink.
James Tasker, a Director of the Lakes Hospitality Association, says, “A fundamental principle of the Lakes Hospitality Show is to direct money back into our tourism industry. By generating funds to promote these events, we can help attract visitors into the area and support our local hospitality businesses. This is a benefit for both our economy and our local communities, as we join together to help the region grow and prosper in increasingly competitive and uncertain times.”
Plans are already underway for the 45th Lakes Hospitality Trade Show, again being held by the Lakes Hospitality Association in conjunction with Cumbria Tourism.
The 2020 show will be held on 25 and 26 March 2020 at the J36 Rural Auction Centre, with almost 50% of exhibitor stands already booked – nine months before the event.