Police were called to the report of a two-vehicle collision at 10:44am this morning (2nd August), on St Georges Road, Millom.
The collision involved a Ford Edge and a Citron Picasso.
A Cumbria Police spokesman said: “The driver of the Ford, a 79-year-old man from Haverigg, was airlifted to Preston hospital with serious injuries. A female passenger received minor injuries that were treated at the scene.
“The Citron was unoccupied at the time of the collision.
“The road is closed whilst a collision investigation is carried out.
“Congestion is likely in the area and delays are expected. Drivers are asked to plan their journeys accordingly.”
A Cumbria Fire and Rescue Service spokesman said: “Two fire engines from Millom and Ulverston were mobilised to a road traffic collision involving two vehicles on St George`s road, Millom.
“Firefighters made the vehicles safe using environmental grabpacks, crews administered oxygen therapy to one casualty suffering from shock.
“Crews were in attendance for approximately one hour.”
Visit the traffic link map at www.cumbria.police.uk/traffic-link-map to keep up to date with the latest situation on the roads.