The English Lake District World Heritage marketing toolkit and brand were launched at the Westmorland Show last year and it’s fitting that this year a variety of local producers were on hand to showcase exactly how they have embraced their World Heritage association.
Alex McCoskrie, Engagement Officer for the English Lake District World Heritage Site said: “We’ve been very pleased with the uptake of the English Lake District World Heritage Site brand since we launched it last year. And today we have a number of examples of businesses going that one step further and fully embracing the wealth of opportunities that World Heritage Status can bring to local businesses, organisations and communities to really stand out from the competition.”
Cumbrian Coffee Connoisseurs, Farrer’s, launched a brand new, specially-blended World Heritage Coffee at the Show.
Dave Walsh, Farrer’s General Manager commented: “We created this coffee to further demonstrate the benefits to local businesses in maximising the opportunities that the Lake District’s World Heritage status presents. We saw the value in the brand, and this inspired us to embrace this opportunity to craft a product utilising the unique characteristics of two World Heritage sites from opposite side of the World to produce COFFEE.”
And skincare specialists Pure Lakes today unveiled a new range of World Heritage products.
Gareth McKeever of Pure Lakes said: “We are very proud to be here to launch a brand new range of World Heritage skincare product and champion the fact that we make all our products in a UNESCO World Heritage Site.”