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Unique housing developer launching in Wigton

CGI image of Woolner Brook, Wigton

A unique housing developer is coming to Cumbria in what will be the first of several new projects across the region.

Woolner Brook, in Wigton, will be the flagship housing development in the North West for new brand Persona, following successful projects in Yorkshire and Essex.

The company, which launched in 2018, are unique in the market as they put all their profits from new build sales back into tackling the housing crisis and building homes for social and affordable rent.

Persona forms part of Home Group, one of the UK’s largest housing associations, who support around 120,000 customers across more than 55,000 properties in England, Scotland and Wales.

Joe Cook, Executive Director of Development at Home Group, said: “We wanted Persona to be different to all the other large housing developers across the UK.

“As well as the social purpose of the company, we’re also trying to do things differently when it comes to the design of our homes, their affordability and, of course, customer service.

“When we looked at the new build market we felt it was lacking a personal touch. A house is the biggest purchase you will ever make, so why does it often feel so restrictive, confusing or cold?

“This development represents a significant new chapter for Persona as we begin to move into the North of England. We’re excited about our future plans both in Cumbria and further afield.”

Woolner Brook is the first of four proposed Persona developments in the region and will bring 110 new homes to the local area, including a mixture of two and three bedroomed bungalows and two, three and four bedroomed houses.

Houses are already available to be reserved, with prices starting at £160,000 for a two bedroomed home and rising to £275,000 for a four bedroomed detached house.

The market town of Wigton is situated around 11 miles from Carlisle and just over 10 miles outside of the Lake District National Park. Woolner Brook is named after sculptor Thomas Woolner, who carved the iconic bronze reliefs of the town’s famous pink fountain.

Work on the development is set to get underway in the New Year with the first houses planned to be ready by the summer of 2020.

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