Police are currently dealing with a road traffic collision involving a pedestrian and a car at Bridges Retail Park, Whitehaven near B&M.
A Cumbria Police spokesman said: “The pedestrian, a 91-year-old woman was taken to Cumberland Infirmary Carlisle with serious injuries.
“The car involved was a Kia Rio driven by a woman, 27 of Frizington.
“Motorists are advised to avoid the area as delays are expected and traffic is building up.”
Visit the traffic link map at www.cumbria.police.uk/traffic-link-map to keep up to date with the latest situation on the roads.