The Herdy Company has raised over £7,000 for charity from the sale of their “Herdy Heroes” tea towels.
The tea towel, designed by Herdy and made in the UK, was created to celebrate all the local heroes and key workers who are keeping people safe during the UK lockdown from the COVID-19 pandemic. The tea towel design features not just NHS workers and nurses, but also delivery drivers, teachers, local celebrities, volunteer rescue workers and more.
After feedback from Herdy’s social media communities, it was decided that all profits from the sale of these tea towels would be split equally between four charities: NHS Charities Together (#1186569), Great North Air Ambulance Charity (#1092204), Cumbria Community Foundation (#1075120), and The Lake District Search & Mountain Rescue Association (#506349).
“During lockdown we were amazed by some of the stories we were hearing from healthcare workers, volunteers and folks helping out in their communities. So much so we launched a Herdy’s Heroes campaign, each week choosing one of the people nominated on our social media and creating a bespoke ‘Herdified’ artwork of them to say Thank Ewe,” said Diane Hannah, Co-founder and Director of The Herdy Company.
“At the end of lockdown we wanted a way of celebrating these wonderful people and came up with the idea of a Herdy Heroes design tea towel to raise funds for charity. We’ve set an ambitious target to raise £100k by the end of 2020 and it’s been fantastic to see how people are showing their support; our first delivery sold out within 24 hours!”
The tea towel was launched on Sunday 5th July to coincide and celebrate the 72nd birthday of the NHS, and is available from Herdy’s website and retail shops for £10.00.