Missguided is the centre of a 4-part Channel 4 series inviting viewers into the world of one of the biggest online retailers in the UK launching next Wednesday at 10pm.
Nitin Passi, the company’s owner, saw his Manchester-based company go from zero turnover to over 200 million a year. But after eight years of enormous success, Missguided lost £26 million in 2017/2018.
The series will follow the brand as they double down their efforts and attempt a glitzy comeback – spending more than ever before to bring the business back to glory.
They opened marquee stores, sealed multi-million-pound collaboration deals with A-List celebrities and continued to do battle with its fashion house rivals.
Meet the Cumbria local set to star in the Channel 4 show!
Alongside owner Nitin, the show focusses on a group of female employees from designers to campaign managers, viewers will get an insight into what it’s really like to work in fast-paced fashion business.
Victoria came to Missguided a little over three years ago from a previous job in fashion design in Manchester, She has lived in the city for 10 years now since she relocated from Cumbria!